Challenge

When it came to branding the annual Joint Investment Conference (JIC) the client was looking for a design that bought choice and opportunity to the fore, whilst not losing the minimalist appeal of what had gone before. 

Solution

Not wanting to over complicate things, the design kept to a simple colour palette, chosen to reflect environmental issues in that year’s conference, with directional lines strategically used to convey different avenues of choice. The existing logo was adapted slightly to fit with this aesthetic. Where items allowed it, such as the invitation, I went to town on direction and opportunity (they possibly should’ve been sent out with dramamine). 

Flexibility was key, with the creative rolled out to a range of event collateral, including save the dates, invitations, confirmation packs, iPad covers, event packs, menus and staging.