Solution

My concept was based around revealing, hinting at the brand very subtly at first, before giving a more overt taste.

I wanted to create a bespoke envelope that would be instrumental in the reveal itself. Crafted with 350gsm silk and then covered with a velvet laminate, the envelope conveyed the sophistication and quality synonymous with the Ovato brand. The exterior sparingly utilised three finishes – copper foil, spot UV and a strategically placed diecut – to highlight the Ovato brand name, ensuring it popped off the dark navy blue design.

The interior contrasted with this, featuring a large and abstract detail of the Ovato logo – the bold colours framing the invitation itself while also hinting at the brand in a dynamic and engaging way.

The invitation was uncoated card, double mounted for weight and presence. It utilised brand colours, fonts and a minimalist design aesthetic – simply stating the event details, and personalised with the guest’s name. The word Ovato on the front of the invite was carefully set, to allow the orange in the middle of the ‘O’ to align with the diecut in the envelope.