Challenge

The team from Winning were looking to create a high-quality lifestyle magazine that represented luxury and distinction. 

Solution

When developing the magazine we decided on a publication that was relatively minimalist in its approach; spreads were clean and elegant – embracing white space and striking imagery, while we limited key design elements. The colour palette was restricted primarily to black and white, while only a handful of fonts were utilised throughout.  

As art director I was responsible for designing the bulk of the magazine. The design process was collaborative with the editorial and Winning teams, ensuring that all parties were on the same page with the creative.

*Small Disclaimer: whilst I refined the magazine cover, it isn’t my design – it’s here simply for context.