Solution

I wanted a publication that would visually fall between dental journal and magazine, reflecting the contents. My moodboards and concepts focussed on imagery of dental filing systems (bold, colourful, easy to navigate) mixed with modern magazines, resulting in a 3 column grid – a clear structure where the two left columns were story-based and the third was available for clear space or supplementary material. 

The roll out of the magazine needed to be fast, and designed in such a way that once the relaunch issue was produced another designer could roll out further issues without compromising the look. The structured nature of the journal aesthetic was ideal for this purpose while colour, photography and bold typography helped keep the publication modern and fresh.

After developing the concepts and templates I designed the bulk of the relaunch issue, also art directing those spreads I didn’t directly work on. I also art directed the photoshoot for the issue’s cover story.